Class Response: Demassification
After our class discussion about demassification, it got me thinking. What will be the next medium to demassify? And how will that affect the media as a whole?
My initial thought was books. With the internet and other e-readers recently surfacing, it would be easy for books to vanish, right? Well, as I thought more about it I realized how unlikely that would be. Even if books became electronic, they would still exist regardless. Also, books are like the original medium, meaning that every other medium is loosely based on the book. So it would be very unlikely for books to fade into oblivion.
Next I thought of radio. But to a certain extent, radio has already demassified. The only channels one can find are directed at a niche audience, and podcasts are already replacing many radio shows. These are two qualities of a demassified medium.
Then I thought of television. And as i though about it more and more, i concluded that television is very likely to demassify in the near future. I believe that television is in the process of demassifying. In the beginning of television, there were very few channels. But now that we have cable, our hundreds of channels are all made by a few big companies, and are mostly directed at niche audiences. For example, there are kid's networks and cooking networks, Spanish networks and networks that play nothing but old reruns. Most people can only remember the channel numbers for a few networks, and rarely "channel surf" simply because there are so many of them.
In addition, many internet sites and independent companies are creating shows that can only be watched online. Now consumers are more and more willing to watch all of their favorite shows on their computer, and not buy a television at all.
So how will this affect media as a whole? I believe that more shows will be produces by companies based on the internet, and not many people will buy TVs in the near future. I believe that watching TV will become a pasttime that is more personal and not as social. This will affect older people that grew up with television and don't know how to switch to the internet. This will also affect poorer people that can't afford to buy a laptop and can't be informed about local news or pressing news such as weather or natural disasters.
(Also, while researching for this post i came across this article: http://www.techhive.com/article/3001559/streaming-services/the-decline-of-the-cable-box-is-finally-happening.html)